Hair Straightener Brands

When you’re trying to decide what kind of straightener you want to buy, it can be overwhelming to figure out where to start because there are so many different manufacturers. The task becomes much easier when you know what to expect from each brand, and where they fall on the price spectrum.

While a great brand is capable of making a bad iron, and a mediocre brand is always capable of making a stellar option they are usually pretty true to form overall. This handy guide can help point you to the best straightener for you based on how much you want to spend and the quirks they offer.

Babyliss Pro

babylissproOne of the largest brands in professional flat irons you’re most likely to see in in salons or beauty supply stores is BabylissPro. They have plenty of devotees, but their hair straighteners can be very hit or miss.

They cost anything from $60 up to over $100, and they offer features like wet-to-dry, tourmaline, titanium and others.


conairAnother brand you’re more likely to find in a drug store and not a salon is Conair. Their hair straighteners are a slight step up from most of the inexpensive irons found in big box stores. They are a little more expensive (around $40), and they offer better options than bottom-of-the-line irons.

That being said, they are still consumer grade and not professional despite the “Pro” in the “Infiniti Pro” title (the product I reviewed here). They will not be the iron you keep forever if you straighten every day but they do sell a whole lot of units, so there must be some happy people out there. For casual use, you can do very well with a Conair straightener.

Hot Tools

hottoolsIf you’re looking for an iron that is firmly planted in the entry-level range that isn’t drug store quality, check out Hot Tools. They have a lot of different choices to browse through and while they aren’t perfect, they’re passable if all you want is the occasional straighten.

They offer straighteners in the $25-$60 range in just about every style and material.


hsiHSI is kind of an interesting company. They have some incredibly highly rated and very high end irons as well as some lower end options that seem to miss the mark entirely. They definitely go outside of the models of traditional manufacturers who usually stick to either professional or consumer level options without much overlap.

That being said, the high-end HSI irons don’t seem to have the staying power the price (more than $100)should merit. The mid-range straighteners however, fall in the $40-$80 range and the perks are more in line with the price.


remingtonIf you’re going to pick up a flat iron in a drug store, the odds are it will be something along the lines of a Remington. Remington products often fill stores and they are not professional irons. While they offer many features, they are not likely to be straighteners you keep for years.

Every now and then a Remington iron sticks out as a really good option for more than just casual use, but for the most part the price on these aligns with the quality you get. That being said, there is a reason they sell so many irons, and if you aren’t looking for a professional option I think you’ll be more than happy with the Remington.

Bio Ionic

bioionicFor mostly high end and well revered irons, Bio-ionic is the way to go. They are one of the few companies with irons that get up to almost $300 in price. I don’t suggest going that high because that’s personal preference.

In general, if you’re looking at spending more than $100 you can’t go wrong with a hair straightener from this company.


soliaA smaller contender in the game, Solia provide entry-level professional irons that are just enough for most people to get what they want.

I don’t think the quality is there yet because some of the irons have problems with failing parts, but they are worth looking at if you don’t want to make a huge investment as most are in the $60 range.


izunamiFor a company that really runs the gamut between entry level and low end straighteners, Izunami (or Izutech) seems to have all of the options.

Their higher end irons get rave reviews, and their Ktx450 flat iron is as close to perfect as a hair straightener can get, although I probably wouldn’t invest in the $60 range models due to reliability.


ruskAnother entry into the mid-level market, Rusk offer irons that range from $40-$80, but they do have professional options that go well beyond that.

They don’t get rave reviews, but they do have quite a few devotees who stand by the quality. They come in all sizes and colors and definitely tailor to a professional clientele.


chiEasily the most well-known hair straightener company CHI was one of the first to make a ceramic iron, and there are plenty of people who swear by the plates on a Chi. They are made to last for years, come in every size, color, and offer all sorts of features.

The company has exploded since their first straightening iron, and what used to be a $200 iron can now belong to you for as little as $50 in some situations.


CrocAnother more established company, Croc makes professional hair straighteners in many different materials and sizes. They actually specialize in a different iron shape that is easier to clamp and more comfortable on the hand. They don’t stay closed when they’re cooling, but they do the trick for straightening and keeping hair straight. The only real complaint is they do get a little too hot at times, but this can be offset by watching the temperature. Croc irons run between $75 to well over $100 for professional options.

Other brands

Some beauty companies make it into the market with just a few flat irons. Onei has one major straightener they make, but it’s impressive and has new perks few others can offer. ISA makes a few straighteners that come in over $100, and they seem to focus on thick, coarse hair that can be hard to straighten. U9 focuses on the low end, and the company doesn’t have a whole lot of history to speak of.

These are just a few of the brands I was most intrigued by during the search for my next iron. Just one thing to remember is you’re better off spending a little more for a high end iron that will keep your hair healthy than you are trying to keep it inexpensive and frying your hair in the process. There is nothing wrong with an entry level iron though, if you know what you’re getting.